Being Pessimistic Today: The Sorrow of Internet Entrepreneurship

This article was written on July 10, 2013.

Author: Lü Jianfeng

Today, let's be a bit pessimistic and talk about the sorrow of internet entrepreneurship.

I have never believed that the current internet can win with a single move; creativity is the greatest luxury!

Two weeks ago, a friend asked on behalf of his friend, who has certain financial strength and works in decoration. He wanted to invest in an online decoration website, aiming to achieve element-based decoration, such as doors having many online 3D elements that can be selected online. This system inputs house parameters, selects corresponding materials, and can generate decoration effect images online.

I admit that what he described might be a trend.

But I told him this:

First, regardless of whether anyone has done this yet.

You don't understand the internet, and you don't have a lot of money to throw in hundreds of millions, nor do you have a mature internet operations team. Well, you struggle for half a year, launch, stagger along, spend a bunch of money, and after half a year you achieve some success, seemingly getting business. Then you'll find that Focus, SouFun, and even Sina have launched similar websites. As a result, you're in a tragedy, and the game is over.

China currently has no real patent protection; technology is not a barrier at all, as long as they are willing to enter.

MiTalk and Lianzhong both ended up like this. Do you think your chances are greater than theirs?

Finally, he advised his friend to cancel the plan.

Of course, I might be a bit pessimistic.

But we all started from scratch, and the little capital we have might be borrowed or pooled together. Now, when starting a business, we really need to consider my concerns above. Only by being very refined in a very small niche can we, the grassroots, have opportunities for entrepreneurship.

Jobs changed the world, but not in a day, and there is only one Jobs in the world.

First, establish a small foothold, and then talk about the rest.