Live Streaming Tea Seller A - Tea Masters Chronicles (32)

Rumor has it that before A came to Menghai to chase his dream, he was broadcasting jade in Ruili and made a fortune. Hearing that selling Pu'er tea via live streaming was even more profitable, he arrived in Menghai with several luxury cars and a team of over a dozen people in a high-profile manner.

First, he organized the supply of goods. He was generous, willing to treat guests to good food and wine, and within a few days, he got to know a large number of tea farmers and tea merchants. At dinner tables, tea tables, and barbecue tables, A began to boast about how awesome he was, how powerful his team was, and how abundant his funds were... The impression he gave was that he was professional and rich, and that following him would lead to great wealth.

In less than a week, A rented a large warehouse and had it renovated within a few days. It was very professional, divided into live streaming area, shipping area, reception area, and storage area. Dozens of tea merchants and farmers brought dozens of tons of various teas into the warehouse in less than a day.

In the second week, A's team started live streaming, launching three live streaming rooms at once. One persona was the son-in-law of Laobanzhang, another was the cousin of Laobanzhang, and the third was the younger cousin of Laobanzhang. The various provincial accents of Mandarin did not affect the personas of being tea farmers or their relatives. Advertising fees were pumped in as if there were prizes for consumption. The scripts were professional, and the personas were well-established. The streamers were said to be tour guides by profession, eloquent and persuasive. All three live streaming rooms sold well, shipping thousands of orders a day, and on some days even over ten thousand orders, with daily sales averaging 2 million yuan.

A and his team's reputation shook Menghai. Those seeking cooperation came like a school of fish, overwhelming them. A had the demeanor of a general, treating people kindly and paying promptly. By the beginning of the next month, the previous month's tea payments were always settled. For a time, A's popularity soared even higher.

A also had a killer move: he was generous with tea samples. Buy tea and get dozens of grams of samples. If the sample tea was not good, you could return the tea directly, and the sample was given to the tea friend as a gift.

In the fourth month, A's return rate gradually rose from 20% to about 50%.

At the end of the month, A announced a one-week suspension of live streaming, as the team was going abroad for expansion and team building.

In the fifth month, the warehouse in Menghai remained, but A did not return.

By mid-month, the tea farmers and merchants in Menghai realized that A and his team had absconded. Their phones were unreachable. A few days later, news came from Ruili that no such person existed.

A's company's legal representative and shareholders were several elderly people thousands of miles away, unrelated and without any ability to repay. The warehouse had only paid half a year's rent. The unpaid tea payments amounted to tens of millions, and the remaining tea in the warehouse was less than one ton.

On Douyin, a large number of exposure videos began to appear, all saying that the tea samples and the actual tea in A's live streaming room did not match. After trying the samples and finding them good, customers stored the tea away. By the time they discovered the tea did not match the samples, the return period had passed. Now even the live streaming room was closed.

A mess.