Short Preface: The Road of Dreams, Words Before Crowdfunding

This article is excerpted from the crowdfunding plan for the eighth Houyue tea on December 5, 2017!

The road of dreams, words before crowdfunding:

Crowdfunding tea is a path that can go far, if we persist, adhere to excellent quality and affordable prices, adhere to integrity, adhere to the direction explored through countless difficulties, and this increasingly clear and vibrant dream.

Up to now, Houyue crowdfunding has reached its eighth product, and it is also my ninth year in tea making. When I have become an uncle, I still can't help but sigh: dreams are always full of twists and turns and surprises, not achieved overnight.

I myself transitioned from being a personal webmaster to e-commerce. When hesitating between selling coffee, selling gemstones, or selling Pu'er tea, I chose Pu'er tea. My choice at that time was based on big data trends, very rational data, and very cold judgments. Now I think it was pure luck, not to say that selling gemstones or coffee would be bad, but I feel that I finally found something I love to do and can keep doing - Yunnan tea.

From not being able to distinguish raw and ripe tea at the beginning, to going up the mountain to make tea myself this year, the bitterness and joy are very interesting. If I have time, I will definitely write a long article about this unforgettable experience. From starting crowdfunding products in 2015 to establishing a crowdfunding company this year, with hundreds of participants in crowdfunding products and nearly 60 shareholders in the company, we have been exploring all along. Some people have not continued to follow up, and many new friends have joined. But no matter what, I am full of gratitude for the support of my choices at that time. Thank you very much for the crowdfunding partners who have accompanied me along the way - this trust, trust in me personally, and trust in crowdfunding tea, cannot be expressed in words, and is a precious wealth.

Wealth is gradually accumulated, including the extension of integrity, the improvement of product quality, and the continuous enrichment of crowdfunding tea experience and the continuous exploration and maturity of business models. Being responsible to shareholders, responsible to products and consumers, and responsible to the regional store partners to be recruited is a proud mission.

But I know well that even the greatest mission is composed of the pursuit of excellence in many details. This year, I started to control from fresh leaves. All black tea, raw tea, and ripe tea are independently completed by our own factory. As of today, Houyue crowdfunding products have seven types, and non-crowdfunding products have ten types, including five raw teas, three ripe teas, and nine black teas (including three online sales products and one tea house tea). It should be said that we now initially have a product line to open a tea shop. Next, Houyue crowdfunding tea will be promoted nationwide and recruit regional partners. I hope everyone will continue to support us and create our own business life together. There will be a hundred tastes of crowdfunding tea, but every aftertaste is the most scarce truth and sincerity of this era. Thank you!

This is the short preface!