My 2014

This article was written on December 31, 2014. Author: Lü Jianfeng. No matter what you do, 2015 is coming. Looking back on the past 2014, I really can't find a more suitable word than miserable to describe my 2014. Just after the Spring Festival, an employee started his own business. After working for three years, he took away most of the customer information he could, bought out many of the popular teas I sold, and made a Pu'er e-commerce website called xx Preferred. He very specifically arranged a team of nearly ten people to make phone calls to harass my customers. 2014 rushed at me in this cruel and ferocious way in this spring. So I panicked, so I adjusted, I exhausted all my strength, tried all methods, and made various remedies, but the downward trend couldn't be stopped. Until November. It wasn't until November that I started to break even. The price of adjustment was that I made more custom teas, and my inventory reached a new historical high. Misery never comes alone. The overall environment kept getting colder, so gift tea basically had no sales, and the mid-range tea market seemed to disappear overnight, falling so completely as if they never existed. In the past, only I and a few others did promotion, but suddenly more than a dozen appeared and promoted recklessly, turning it into a red ocean overnight, so I curled up and cut costs to survive this 2014. Misery continued, various optimization assessments, management costs still increased significantly, up more than 30% year-on-year. ... Fortunately, I'm like a cockroach, enduring all kinds of torment and abuse, and still carefully managed to survive. The miserable 2014 is finally about to pass, and 2015 may be even harder, but I still hope to summarize 2015 with celebration as the keyword. No matter what, the survivor is the king. This is my 2014, I am Lü Jianfeng of 51 Pu'er Net.