Two Armies Face Off, the Brave Win!

This article was written on December 22, 2013. Author: Lü Jianfeng. But where is the enemy? In ancient city battles, one could scout, send spies, and if the enemy held fast with the truce sign raised, one could besiege the city for three months, provoking daily, and the city would surely fall. But where is our enemy or opponent? Treating the mistress as the enemy usually doesn't end well. If the meat in the fridge keeps going bad, do you change the meat or the fridge? If you can't figure out who the enemy is, when real danger comes, you won't have a chance to fight. OurGame was taken down by QQ, Yunnan Baiyao destroyed Band-Aid. Many commercial empires fell to external forces; they only need one night to finish you off. Real danger lies both within the industry and across boundaries. Even a small tea shop faces such danger. With the advent of the internet and new media, online giants have emerged, and offline, factory direct stores, supermarket mall stores, large mega-stores, and clubs have sprung up. Even a tea shop that has been open since your grandfather's time will find it hard to grow unless you are prepared. If tea doesn't sell well, sell water; if water doesn't sell well, sell space, like mahjong. Seeking change is the right path. We always focus on things that don't matter much to us, ignoring our own dangers. We discuss Starbucks selling tea; writers speculate wildly with various opinions, readers find it fascinating and ponder how to defend national tea culture... Is that what you should be considering? Go with the trend, the trend you can see, not by guessing others' actions. You need to understand the current industry trends. The industry is so big; how can one company change it overnight? Unless you are a manufacturer like Dayi that needs to strategize, why should a small tea shop care too much about this? When autumn comes, nothing remains but the branches. Where is my enemy?