When Two Armies Meet, the Brave Win!

This article was written on December 22, 2013. Author: Lü Jianfeng. But where is the enemy? In ancient city battles, one could scout, send spies, and if the enemy held out with the truce sign high, you could besiege the city for three months, provoke daily, and the city would surely fall. But where is our enemy or opponent? Treating the mistress as the enemy usually doesn't end well. If the meat in the fridge goes bad, do you change the meat or the fridge? If you can't figure out who the enemy is, you won't have a chance to fight when real danger comes. OurGame was taken down by QQ, Yunnan Baiyao destroyed Band-Aid. Many commercial empires fell to external forces; they only need one night to finish you off. Real danger lies within the industry and across borders. Even a small tea shop faces such danger. With the internet and new media arriving, online giants are emerging, and offline, manufacturers' direct stores, supermarket mall stores, large mega-stores, and clubs are springing up. Even a tea shop that has been open since your grandfather's time will find it hard to grow unless you are prepared. If tea doesn't sell, sell water; if water doesn't sell, sell space like mahjong. Seeking change is the right path. We always focus on things that don't matter much to us, ignoring our own dangers. We discuss Starbucks selling tea; writers speculate wildly, and readers are engrossed, pondering how to defend national tea culture... Is that what you should be considering? Go with the trend; it's the trend you can see, not guessing others' moves. You need to understand the current industry trends. The industry is so big; how can one company change it overnight? Unless you are a manufacturer like Dayi that needs to lay out a strategy, why should a tea shop care too much about this? When autumn comes, nothing remains but the branches. Where is my enemy?